
When I was a kid, I dreamed of working at the Swedish video game magazine Super PLAY. That dream led me to take over half of my schools magazine and turn it into Game Power, a publication where my friends and I wrote video game reviews and shared cheat codes. It eventually became a website, and after a few years (and a couple of other video game sites), I realized I enjoyed design and programming even more than journalism.
Today, I run Confetti together with my best friends, Martina Elm and Johannes Edelstam. We’re a self-funded, profitable SaaS company with nine full-time employees and tens of thousands of events that have brought together millions of people.